The Bengal Chamber of Commerce and Industry and Seven Boats Academy jointly organized "A Digital Marketing Workshop - Learn How To Efficiently Build Your Social and Digital Lead Funnel to Maximize ROI" at ITC Room, The Bengal Chamber Premises on January 10th, 2020. The objective of the workshop was to give an insight of launching, promoting, sustaining and growing a business in minimum investment and maximize return. The session was attended by Entrepreneurs; Bloggers of different sectors, Academicians, Marketing/PR professionals from big corporate like Senco Gold Pvt. Ltd, India Power Corporation Ltd., Nimbus Systems Pvt. Ltd., PQR Consultants Pvt. Ltd. Bishnupur Public Education Institute and Fit Net Studio & Clinic to name few.

Trainers at this workshop were:
Lead Trainer: Debajyoti Banerjee, Founder & CEO at Seven Boats Info-System Pvt. Ltd.
Co-Trainer(s): Biplab Das, Assistant Vice President at Seven Boats Info-System Pvt. Ltd. & Vijay Kumar Mishra, General Manager, Seven Boats Info System Pvt. Ltd.

The session was started by Mr. Debajyoti Banerjee, who explained A digital lead funnel is basically a cocktail of tactics and techniques that can help a business and get more targeted exposure that only grows with time. Gather better quality leads that can be converted with ease. Nurture prospects or customers well so they share their experience with others.

They explained various modules, like:
▪  How to grab the attention
▪  Tactics for reaching the maximum people, how to get the traffic
▪  Techniques for engaging the target audience, how to make the transaction
▪  Tricks to turn the potential leads into paying customers, how to keep the business Methods to engage the customers and keep them coming back, how to improve the experience
▪  Tools to measure the results and improve the performance, etc.

At the end of the session the participants got good understanding about the following:
▪  How does digital marketing work - strategies, ROI & more.
▪  How to develop Lead magnet, Lead funnel & optimize conversion.
▪  Marketing KPIs - What's important and what's not?
▪  Process streamlining through digital, automation & tools.
▪  How to balance the personal & business branding?
▪  How to create online trust & prevent cyber threat?
▪  Driving ROI via influencer marketing, Paid Ads & SMM.

It was overall a very engaging and knowledge based interaction. The Bengal Chamber of Commerce and Industry will continue arranging these workshops on various topics which are critical in this new emerging industry.