The Entrepreneur Committee of The Bengal Chamber of Commerce and Industry organized "A discussion on effect of Social Media on Branding and Business Growth" at Hotel De Sovrani, Salt Lake, Kolkata on September 2nd, 2019. The objective of the meet was to give an insight on to how to create an effective digital lead funnel, how to utilize social media for active business, personal branding and business growth. The session was attended by Entrepreneurs, Bloggers of different sectors, Academicians etc.

Speakers at this event were:
▪  Mr. Debajyoti Banerjee, Founder & CEO, Seven Boats Info-Systems Pvt. Ltd.
▪  Ms. Luna Chatterjee, Social Influencer.
▪  Ms. Pooja Dugar, Founder & Director, Leap Years Preschool.

The session was started by Mr. Debajyoti Banerjee, who explained that A digital lead funnel is basically a cocktail of tactics and techniques that can help a business: Get more targeted exposure that only grows with time. Gather better quality leads that can be converted with ease. Nurture prospects/customers well so that they share their experiences with others. While Mr. Banerjee explained the technical part and process of Social Media utilization, Ms. Chatterjee explained about the different platforms of social media (like Facebook, Instagram, Twitter, Pinterest etc) and how one can utilize social media as a low cost tool for branding, Social media marketing, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising. Following that Ms. Dugar explained by developing a personal brand, how a person can grow his/her social following to sell more products or services in business, and increase better career opportunities. It is an ongoing process of developing and maintaining a reputation and impression.

The Bengal Chamber of Commerce and Industry will continue arranging this Entrepreneur's Networking Business Breakfast Meets frequently for betterment of entrepreneurs across India.