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Seven Boats Academy Online Digital Marketing Courses

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Short-term Certification Courses in Digital Marketing for Students, Professionals & Business Owners

Designed for Career Aspirants, Working Professionals, Business Associates, Business Managers, Team Leaders, CTOs, CXOs and Entrepreneurs with in-depth consultation and feedback of senior Digital Marketing practitioners and leaders from the industry.

The Bengal Chamber of Commerce & Industry (BCC&I), in association with Seven Boats Academy, is offering courses in Digital Marketing which are designed for Students to acquire job-ready professional skills, Marketing and Brand Managers to upgrade skills, Corporate professionals and business owners to get in-depth knowledge so that they can navigate the digital world and make sound, data-driven decisions.

Digital Marketing has been pursued by businesses even more aggressively due to the COVID situation and it's changing the dynamics of Marketing as a whole. Businesses no longer can afford to carry on with their tried and tested traditional business models as threat of being disrupted is looming large. There are two ways forward. Either the businesses try to compromise with the situation and dwell in uncertainty or they embrace Digital Marketing and gear up to develop superior understanding to compete and grow their enterprises.

It is in this backdrop The Bengal Chamber and Seven Boats Academy are offering these courses - so that the corporate workforce is suitably equipped with the skills of the digital age.

■  Online & Hybrid Classes
■  Weekend Class
■  Joint Certification from BCC&I & Seven Boats Academy
■  One to One Consultation (For Advanced Certification course)

Courses we are offering:
1.  Certification in Digital Marketing Course for Building Essential Digital Skills
2.  Advanced Certification in Digital Marketing for Business Owners, CTOs, CXOs, Business Associates


 

1. Certification in Digital Marketing Course for Building Essential Digital Skills
 Who will be benefitted from the course?
■  Student (10+2 and above)
■  Career Aspirants (Arts/Science/Commerce Graduate, MBA, BE, ME, B. Tech, M. Tech)
■  Freelancer
■  Working Professional (Sales / Marketing or any domain from any industry)
■  Manager / Sr. Manager (Any non-digital marketing domain / industry)
■  Business Associate
■  Entrepreneur

Topics covered:
Module Intended Coverage & Key Concepts Topic   Duration  
Fundamentals for
Digital Marketing
Activation		 DM Essentials to Know Marketing Goals / Objectives
Target Audience
Digital Marketing Platforms / Channels
Content Strategy
Marketing Techniques (Inbound & Outbound)
Analysis
Reports
 2 Hours
1 Class
Audit & Research
for Audience Acquisition		 Acquiring Business Knowledge
&
Due Diligence Reporting		 Website / Web Structure Audit
Content Audit
Landing Page Audit
Finding Competitor
POP, POD Research
& FAB Analysis
 4 Hours
2 Classes
Strategy for Conversion SEO Search Engine Fundamentals - How it Works
Ranking Parameters (Webstructure, Content, Popularity)
What is SEO, Types of SEO
Keyword Concept, LSI Keywords, Keyword Research
Onpage SEO concept, SEO benefits, SERP
results and title tag, Onpage SEO ranking factors
Landing page design, Content Writing &
Content Optimization (WordPress example)
Off Page SEO - Best Practices
Link Building from Forums
 6 Hours
3 Classes
Social Media Marketing Social Media Marketing (Organic) - Fundamentals
Facebook Page Optimization - Top Priorities
Social Media Content Strategy / Content Calendar
Facebook Insights
Facebook Ads Concept, Ad Structure
Facebook Awareness Ad & Consideration Ad,
(Engagement Ad example)
Audience Targeting - Basics
 6 Hours
3 Classes
Google Ads Google Ads - Concept
Creating Ads
Targeting Audience
Bidding Strategy
Optimizing Ads
Google Search Ad
Google Display Ad
Reporting
 6 Hours
3 Classes
Techniques for Retention Nurturing Prospects to Optimize Conversion Rate Conversion Rate Optimization & Retention Strategy - Best Practices
Contest, Surprise, Relation Building, Adding Values
 2 Hours
1 Class
Improving Results with Optimization Web Analytics Data Analysis with Google Analytics
Google Analytics overview
How to setup
Understand the metrics
Role assignment
Website Health Check with
Google Search Central / WMT
 4 Hours
2 Classes


 

2. Advanced Certification in Digital Marketing for Business Owners, CTOs, CXOs, Business Associates
 Who will be benefitted from the course?
■  Brand Manager
■  CTO, CXO
■  Entrepreneur / Business Owner
■  Freelancer
■  Brand Strategist

Topics covered:
Module Intended Coverage & Key Concepts Topic   Duration  
Business Intelligence Essentials Essential Skills for a Business Owner & Associates Understanding Lead Funnel & CRO
Digital Marketing Mix
Marketing Budget & Resource Allocation, Delivery & Timeline
Hiring, Team Structure & Policy
Ad Budget Calculation
Project Management Tools
 4 Hours
2 Classes
Advanced Digital Marketing Strategies for better Conversion Connecting Goal -> Audience -> Channel -> Content Website Feature Audit
Website Technical Audit
Social Media Audit
Advanced technical SEO Factors
Advanced Off-page SEO link building techniques
Facebook Business Manager Insights
Advanced Audience Targeting Techniques
Promotion from LinkedIn
Facebook Lead Generation Ad
Facebook Website Traffic Ad
Detailed Audience Targeting
Google Ads - Video Ad, Smart Ads
Conversion Tracking
Influencer Marketing
Email Marketing
 8 Hours
4 Classes
Advanced Optimization & Data Driven Decision Web Analytics Google Analytics - Advanced Features & Data insights
Taking Data Driven Decision & Reports Handling
 4 Hours
2 Classes
Case Studies Hands-on analysis of business One-to-one business case studies & discussion
 2 Hours
1 Class


Possible outcome and Job Roles



Learning Outcomes

1. Course Name: Certification in Digital Marketing Course for Building Essential Digital Skills

▪  Learn the essentials of digital marketing
▪  Learn Search Engine Optimization with hands-on practical to bring results
▪  Learn Social Media Marketing with hands-on experience to meet KPIs
▪  Learn Google & Facebook Ads for brand building & leads
▪  Learn how to derive data driven strategy

2. Course Name: Advanced Certification in Digital Marketing for Business Owners, CTOs, CXOs, Business Associates

▪  Learn key concepts of Business Intelligence required in Digital Marketing
▪  Learn Digital Marketing Strategies that best suits your business
▪  Learn Advanced Search Engine Optimization techniques to stay ahead of your competitors
▪  Learn Social Media Marketing with applicable tactics for your business
▪  Learn how to best optimize results from Google & Facebook Ads
▪  Learn the tactics of Email & Influencer Marketing
▪  Take your Data Driven strategic decision making to the pro level

About Faculty

The programs are designed and delivered by hardcore digital marketers and senior trainers having huge industry experience of consulting 500+ clients across the globe and having high academic pedigree in delivering digital marketing training across 165+ countries. The objective is to make the workforce ready for the shift in marketing dynamics and to make them job-ready in any unforeseen situation. Some of the clients they consulted are Pran Frooto, NDTV Retail, Chhaya Prakashani, Propello, Rene India, i2i Opticals, Bangur Cement, Elite Footwear, Keya Seth.


What differentiates us from others?
Program Design:

The certification program has been designed keeping in mind the interest among job aspirants, professionals and business owners to grow their career or business with knowledge of digital marketing. The course modules have been designed by experienced industry experts keeping sync with the current industry trends and the best practices in a simpler approach which a student can learn without even having a prior knowledge about it.

The advanced certification program has been designed for the business owners, entrepreneurs, senior managers, brand managers, CTOs & CXOs to enable them prepare holistic digital marketing roadmaps for their businesses by bringing together the knowledge of research, analysis, resource, planning, execution, monitoring & to make them confident in designing new strategies by fine tuning the key matrices. Participants will get the opportunity to have one to one consultation session with the industry expert trainers to discuss their businesses to further enhance their learnings.


Program Delivery:

The program will be delivered by the renowned Digital Marketing trainers in on-line, synchronous mode, and will involve a mix of interactive lecture, case studies, practical examples, class and home practical assignments. There will be ample opportunity to understand and apply concepts and clear doubts.


Certification:

To be jointly provided by The Bengal Chamber of Commerce and Industry, one of the oldest Chambers of Commerce and Seven Boats Academy, India's premier Digital marketing Agency & Training Institute since 2011.


Important Dates:

Enrolment Opens on - 1st June 2021
Enrolment Closes on - 30th June 2021
Classes Start from 3rd July 2021 (weekend classes)



How to Enroll?
1. Find your fees from Fees Chart or Contact us to know your fees.

2. Pay the fees through any of the options below:
♦  Candidates can pay the Course Fees using Net Banking / UPI /Wallet
♦  Candidates can also deposit Demand Draft/Cheque (payable at par at Kolkata) directly to the Seven Boats Academy bank account
♦  Candidates can also initiate Bank-to-bank transfer directly to The Seven Boats Academy bank account by IMPS/NEFT/RTGS


Seven Boats

Seven Boats Info-System Pvt. Ltd. is a premier digital marketing agency & training institute in India since 2011 providing hands on online & classroom training, live webinars, tools, workshops, live projects, internship & strategic consulting to boost career or business. Seven boats is ranked among Top 50 Digital Marketing Training providers in India by SiliconIndia & Digital Monster Magazine. Among Top 3 Digital Marketing Institutes & agencies in Kolkata.

Seven Boats Academy is an integral training wing of Seven Boats Info-System Pvt. Ltd. for carrying out the training activities in full capability and branding under Seven Boats Info-System Pvt. Ltd.

The training operation is led by Debajyoti Banerjee, Founder & CEO at Seven Boats Info-System Pvt. Ltd., Google Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur, 17+ Yrs Experience, Visiting Faculty of Digital Marketing for PGDM students at Calcutta Business School, United World School of Business & Globsyn Finishing School, Honorary speaker at IIM Rohtak, IIM Shillong, AICTE ATAL FDP, UGC HRDC & St. Xavier's College, Honorary Member of Departmental Advisory Committee of B P Poddar Institute of Management & Technology, Kolkata, Honorary member of Bengal Chamber of Commerce & Industry's Friends of IT committee, EC Member of PRSI Kolkata, Online Instructor at Udemy. Felicitated & invited by Public Relation Council of India, Calcutta University, Bhavan's Asutosh College of Communication & Management, GMIT, IIT, IIM Shillong, BITS Pilani, St Xavier's College, United World Business School, Yo Success, Startup Talky, YourStory, NEN, StartupIndia, Bengal Chamber of Commerce, Silicon India, AIAF & more.

■  Served 500+ clients globally in 50+ industry verticals

■  Trained 41,000+ students across 165+ countries since 2011

■  Received 25+ national awards including ABP news & CMO Asia, PRCI Chanakya Award & felicitations from Top B Schools such as IIM, IIT, St Xavier's , IIEST Shibpur etc.

■  Featured in premier national magazines & newspapers

■  1000+ positive reviews


 

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