The Bengal Chamber of Commerce and Industry along with The Telegraph organized a Think Series Lecture on 21st November 2016 at the Bengal Lounge, Chamber premises. The topic of the discussion was “Proud to be Indian”. Mr. Sutanu Ghosh, President, The Bengal Chamber delivered the welcome address.

The Chairperson of the Marketing and Brand Committee of the Chamber, Mr. Anoop Hoon talked about the legacy of Asian Paints and shared some information about the Company’s past, its growth trajectories, and shared inputs about how Asian Paints as an Organization modernized itself.

Mr. KBS Anand, MD & CEO, Asian Paints started his discussion with the success stories of Asian Paints. Soon after liberalization, the top management of the company had identified the need for changes in its business policies for holding on to the market share against the Foreign competitors. He mentioned that processes involved for the success of Asian Paints as an organization lay in modernizing the plants, investment in R&D, using extensive IT based processes, studying global competition, understanding the behaviour of today’s consumer, consumer awareness, increasing the distribution network, upgrading and benchmarking products amongst others. The Company came up with full varieties of home decor instead of just paints in the market, and have reached billions of people through concepts like colour ideas, ezy colour and AP homes. Asian Paints are also engaged in skilling people and is also environment friendly - they continue to use less and less water in their plants. Eventually, with strategic planning and strong value chain system Asian paints have out-competed foreign players and it is now an example of how an Indian company with good intention and determination can showcase their image in the world.