The Bengal Chamber of Commerce and Industry partnered the Workshop on "Digital Marketing Demystified" organized by Indusnet Technologies on 30th April 2014 in Lalit Great Eastern, Kolkata. The workshop was undertaken by Mr. Abhishek Rungta, CEO and Founder, Indusnet Technologies.

Digital Marketing contributes 22% (and growing) of total marketing spend worldwide. It is critical to understand the medium and how to leverage the same for a business and brand. It is important for top management and marketing decision makers to understand the various components of this new medium, their strengths and weaknesses, such that they can create a proper mix to get the desired result. The workshop covered a strategy building exercise, so that the business is in control of its digital marketing campaign - whether it is in-house or delegated to an agency.

The workshop was attended by around 35 participants including very senior members of the industry like Mr. Ram Ray, Chairman, Response India and Mr. Prabir Dasgupta, Managing Director, Neveah Technologies.