The BCC&I, along with FCB Ulka’s Consulting Division – Cogito Consulting, organized BRANDWEALTH 2014 - a 3-day Executive Development and Continuing Education Programme on Brand Building Strategies. In past three years the Workshop was very successfully conducted at Mumbai, Bengaluru, Delhi and Chennai. For the first time BRANDWEALTH was scheduled in Kolkata on 30th Jan, 31st Jan and 1st Feb 2014 (Thu, Fri & Sat).

BRANDWEALTH Seminar was specially designed for mid-level managers in product development, branding, marketing, sales etc. All the delegates got an exposure from Brand Concepts to Retail Execution through 9 intensive sessions. The sessions helped the delegates to get answers to some of the key branding questions:

• What is the real value of a brand?

• How to develop consumer insights?

• How to use analytics to build sales?

• Can social media strengthen brand loyalty?

The Sessions were conducted by the highly experienced industry experts of the Draftfcb-Ulka Group who have handled national brands across multiple industries.